Learning Express

The Power of Leveraging Images in Higher Ed Marketing

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away with words altogether in favour of visual communication. Pictures fit our natural webpage scanning tendencies, helping us make sense of the vast loads of data we encounter daily. For the growing legion of predominantly mobile users, snapping a quick photo with a smartphone is more convenient than typing status updates on tiny keyboards. The explosion of image and video sharing as we move into 2014 has had the dominant social networks scrambling to appease demand and higher education institutions seeking strategies to reflect this content marketing trend.

Higher Education Marketing

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