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Smarter, Better Marketing Strategies for Today's Student

Marketing has seen a tremendous transformation in the last few decades. We have come a long way from the days of grassroots marketing, limited to the street block a local shop was on, to building national and international brands to now influencing the entire customer lifecycle and experience. On this journey, we have become smarter and better.

Higher education is no different than any other in this regard.

Source:
The Evolution

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