Brenda K. Harms, Ph.D., is a Senior Vice President with Converge Consulting and is author of the book Up to Speed: Marketing to Today’s Adult Student. Harms has a diverse background in higher education marketing, recruiting and retention and has been involved in the development and delivery of accelerated on-campus and online courses. She has served as Secretary/Treasurer and National Conference Program Chair of the National Association of Branch Campus Administrators executive committee and she is an avid speaker, presenting at several national conferences. Harms received a B.S. in allied health and an M.A. in educational psychology and counseling from the University of South Dakota and received her Ph.D. in human services with her dissertation on adult student retention from Capella University.